The branded electric Porsche Taycan now serves as a “home car” for the 10 Grand Central.
Image source: Marx Realty
What may be the most ostentatious back-to-office perk ever is currently parked outside 10 Grand Central downtown: a $100,000 Porsche Taycan. Starting this week, the building’s 1,200 tenants can use an in-house app to rent an electric sports car – decorated with Marx Realty M– In 40-minute increments, free. “When I think about all the amenities we have, this has got our tenants even more excited,” Marks CEO said. Craig Dittelsweg Tell Commercial observer. The tenants seem to be taking pictures with what he calls “Marx Mobile”.
The response of the non-hire public to Porsche was less enthusiastic. (“Thank you to the rich for doing more than your part to make our city unlivable and kill the planet!” was one of the varied reactions.)
On the one hand: Yes. It’s lousy and status looking, a cheap thrill for city dwellers whose transportation needs are taken care of and then some. The best Porsche, after all, is one at the bottom of the ocean. However, consider this: What if more buildings – office and residential – invested in a few shared electric cars for renters to use instead of providing parking? What if a one-car dorm was a real thing and not just a novelty for junior account managers and bankers at a few companies?
Common compounds are already standard in a lot of characteristics. Retirement communities often have a pickup truck on site to take residents to the grocery store and to perform other tasks. A concerted effort has been made over the past decade to place car-sharing services such as Zipcar in the parking garages of new apartment buildings to make them more convenient for apartment dwellers. But the luxury electric shared car is a little different – a way to hang on to luxury amenities in front of wealthy residents who generally choose Bigger and Deadlier Car Models And the Push them more miles. Also, it can actually work! The mere specter of looming congestion prices worries some garage occupants down Sixty Street enough, they say, I swear on their chariots in favor of mass transit.
This idea has the potential to work best in American cities with minimum parking, where new apartments should include one, and in some cases two, parking spaces per unit. In addition to driving encouragementthese requirements Destroying the affordability of housing Because developers have to build a house for every car, which increases the total cost of the building. a A growing list of cities Parking minimum abolished, there is a file A bill to end this practice The entire state of California is currently in the office of Governor Gavin Newsom. For some people wary of moving into a parking-free building, knowing they have a free Tesla at their disposal may make them feel better about accepting this lifestyle.
The benefits have the potential to be enormous. More apartments instead of ugly parking platforms. Fewer cars on the sidewalk that need to move to clean the streets. Air cleaner! Less emissions! Maybe you meet your neighbors while coordinating your tours with Ikea? (Do the wealthy shop at Ikea?) It’s a really straightforward way to get people to think of their commuting options as less individualistic and more societal, and it’s a way of thinking the state should adopt if we’re to avoid the worst of our fossils’ fate-choked SUVs. So thank you, Marx Realty, I got this sort of right. by accident.
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