- Audi reaffirms its commitment to the transition to electric vehicles, and there are so far five models in the North American lineup, with more than 8,000 models sold during the first half of 2022.
- By 2026, when the automaker says it will only offer electric vehicles, Audi will invest €19 billion in electrification.
- It also says that 2033 will be the last year for internal combustion vehicles.
Daniel Weisland, president of Audi of America, wants you to know that his company does it all when it comes to electric cars. “They are my great passion,” he told Autoweek. “I really believe in them.”
Audi makes a big claim, that with a US lineup that now includes five models, it outnumbers every other automaker — even Tesla. Those five are the e-tron, e-tron Sportback, e-tron GT/RS, Q4 e-tron and Q4 Sportback e-tron. Tesla might slouch, since it has four cars: the Model 3, X, Y and S, all with at least one other variant. But Weissland says five different models with different body styles.
As of August, Tesla had 68 percent of the US electric vehicle market, but that’s down from 79 percent for the whole of 2020 (and 69.95 percent in 2021). As other automakers add models, they slowly capture larger amounts of sales. From January to June of 2022, Audi sold 8,009 electric cars to US customers, giving it its best US performance half a year to date.
“Our strategy is to have as many customers as possible in electric vehicles,” Weissland said. “We are committed to electric vehicles to protect our planet and secure the future for our children. By 2026, Audi will invest 19 billion euros in electricity. From 2026 we will only offer all-electric models, and 2033 will be our last year for internal combustion vehicles.”
There has been some speculation that the Volkswagen Group (of which Audi is a part) is supporting a back-guard operation for a synthetic, carbon-neutral gasoline known as e-fuel. This product, which can run in current internal combustion engines, is one way to keep older cars on the road after bans — from the European Union and California, among others — come into effect around 2035. As reported by Autoweek, Porsche is an investor in HIF Global, which is building several e-fuel plants globally, including one in Texas. Volkswagen’s new chairman, Oliver Blume, has been a supporter of Porsche’s e-fuel, but has fallen back somewhat since taking up his new role.
Weisland is unmistakable. “Our future is electric,” he said. “Yes, there are some technologies that will work with specialized products. But our focus and strategy at Audi and the entire VW group have not changed. Battery electric vehicles will make the difference.”
The Audi EV lineup of SUVs is heavy, and Weissland said this is in response to market demands. “Eighty percent of our premium customers say they want SUVs,” he said. He said station wagons have little role in Europe in the United States, but in Europe also demand for SUVs is rising.
Autoweek recently predicted a dearth of convertible electric vehicles, presumably Audi will produce one similar to the 2022 droptop Shown in the lineup The TT model that is slowly disappearing. There may be New Audi electric sports car Before. Audi show up Its sports Skysphere concept at Pebble Beach in 2021, and it brought it back With two other prototypes of Sphere this year. This is one of the ways the new Audi EV sports car can travel, whether with a rough surface or not.
The convertible isn’t a priority for Weissland, who is aware of the segment’s small sales numbers. “We just launched the Q4 Sportback e-tron, and we’re focused on that,” he said.
“Concern about range is there, but it has become less of an issue,” Weissland said, adding that VW Group’s Electrify America (launched as part of the diesel settlement) is helping to address it with 3,500 individual public chargers now, and as many as 10,000 in America. North by 2026. Audi e-tron models come with free shipping through that network. The e-tron GT and Q4 e-tron each have a range of about 240 miles.
Weissland himself has been a proven driver of electric cars for the past three years, and says he loves the acceleration and “the sound of silence.” “It’s good to never see a gas station again,” he said.
Share your thoughts on Audi plans to go completely electricAnd how do you think it will compare to Tesla’s dominance in the electric car market.
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