Electronics and software are expected to account for 50% of total vehicle costs by 2030
The new awards program will recognize the automotive industry leaders who are driving the once-in-a-century transformation
Los Angeles, CA and Waterloo, Ontario – September 15, 2022 – (Motor Sports NewsWire) – MotorTrendToday, the leading global automotive media company announced it has joined a leading software company, BlackBerry Ltd. (NYSE: BB; TSX: BB) to launch the Software Defined Vehicle Innovator Awards. The new awards program looks to celebrate the innovators and pioneers driving the automotive industry’s once-in-a-century shift from hardware to software that will redefine how cars are designed, built, driven and experienced.
For more than a century, the bulk of a car’s value has been in its mechanical components, hardware, and other physical components. However, with the development of personal technology, connected software and services will soon become the most important drivers of value, and one of the main factors that differentiate car manufacturers. With the average new car containing more than 100 million lines of code and thousands of different computer chips already in use, independent research predicts that by 2030, electronics and software will account for 50% of a car’s costs, up from about 30% today. This represents a fundamental shift in the auto industry, as the opportunity for software in self-driving cars will grow from less than $1 billion today to $25 billion. According to recent forecasts, revenue from software-based vehicles could represent up to 50% of the auto industry’s future profits. *
As the creator of the most prestigious automotive awards – Car, Truck, and SUV of the Year and Annual Energy List – MotorTrend joins BlackBerry, whose BlackBerry® QNX technology is included in more than 215 million vehicles worldwide, to encourage OEMs and vehicle suppliers to nominate the pioneers. and distinguished leaders and field experts for their exceptional work using software to push the boundaries of the industry and improve the driving experience for consumers.
“Speaking with auto and Tier 1 makers around the world, nothing is more important to them than software and electronics as both enable compelling in-car experiences and differentiate themselves from the competition,” said Mark Wilson, Chief Marketing Officer, BlackBerry. “To that end, we are thrilled to team up with MotorTrend to identify and advance the unsung heroes who have been systematically putting risks for the next exciting chapter in the auto industry. I firmly believe that we will see more change in the next 10 years than we have seen in the previous 100, and given that the leaders of It is software that will shape this future, and we felt it was particularly important to create the Software Defined Vehicle Innovator Awards to honor and celebrate the individuals who lead the way.”
“There’s a massive technological shift happening in the auto industry and it’s not just defined by software, it’s driven by people: engineers, software developers, computer scientists,” said Ed Loh, Editor-in-Chief, MotorTrend Group. “These men and women are at the forefront of envisioning and implementing the future of mobility. We are putting our decades of experience to work to help provide insight and perspective into these people and the transformative work they do. With the help of BlackBerry, we want to highlight the pioneers, leaders, and experts who are doing the most important work in space, and they are effectively shaping the future of our cars.”
Nominations are now open for the following three categories of the Software Defined Vehicle Innovator (SDVI) Awards:
- Pioneer: This outstanding individual has clearly opened new ground in the SDV space through research, development and implementation of new vehicle software.
- Leader: This exceptional manager holds a senior management position and leads a team that is transforming the automotive industry through the widespread adoption and implementation of software solutions.
- Domain Expert: This important team member is a subject matter expert within a particular SDV discipline (eg advanced driver assistance systems, digital cockpits, over-the-air updates, autonomy, staffing, etc.)
Auto manufacturers and car suppliers can nominate their employees by visiting https://www.motortrend.com/sdv-form/. Each nomination undergoes a diligent vetting process that includes exclusive representatives from the MotorTrend editorial team, who will review applications and shortlist the finalists.
The nomination process ends at 11:59 p.m. PT on Monday, October 31, and the shortlist of finalists will be announced in the fall of 2022. MotorTrend and BlackBerry will announce the winners of the first annual SDVI Awards during a gala event on Thursday, January 5 in Las Vegas. , in conjunction with CES 2023. For more information and rules, please visit: https://www.motortrend.com/sdvawards.
To underscore the importance of the emerging software-defined age of vehicles and the need to recognize the industry disruption that comes at the hands of these innovators and pioneers, MotorTrend has produced a 22-minute documentary, car coding‘, and a book of the same title, are being released as accompanying pieces with the announcement of the SDV Innovator Awards. For more information and assets related to the documentary and the SDV Innovator Awards, please visit motortrendpresskit.com.
*Source: Lux Research
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BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to organizations and governments around the world. The company secures more than 500 million endpoints including more than 215 million vehicles. Headquartered in Waterloo, Ontario, the company leverages artificial intelligence and machine learning to deliver innovative cybersecurity, safety, and data privacy solutions, and is a leader in the areas of endpoint security, endpoint management, cryptography, and embedded systems. BlackBerry’s vision is clear – to secure a connected future you can trust.
Black Berry. Smart security. Everywhere.
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