The new Bugatti logo on a building with the Bugatti Chiron Pur Sport under it

The new Bugatti logo will help expand the luxury brand

You may not come across a Bugatti daily, but changes do happen. A new Bugatti logo was announced a few months ago, but how did the company develop this one? Vehicles like the Bugatti Chiron and Veyron supercar helped launch the transformation, but designs like the Centodieci will usher in it in the future.

The new Bugatti logo will help the luxury brand expand its portfolio

New Bugatti Logo and Bugatti Chiron Pur Sport | Bugatti

According to a press release from BugattiThe brand has been “at the top of the automotive industry for more than 110 years.” Building its cars in Molsheim, France, the Bugatti name is synonymous with powerful and luxurious vehicles. Founded in 1909 by Ettore Bugatti, the company has been building supercars and luxury cars for more than a century.

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