You may not come across a Bugatti daily, but changes do happen. A new Bugatti logo was announced a few months ago, but how did the company develop this one? Vehicles like the Bugatti Chiron and Veyron supercar helped launch the transformation, but designs like the Centodieci will usher in it in the future.
The new Bugatti logo will help the luxury brand expand its portfolio
According to a press release from BugattiThe brand has been “at the top of the automotive industry for more than 110 years.” Building its cars in Molsheim, France, the Bugatti name is synonymous with powerful and luxurious vehicles. Founded in 1909 by Ettore Bugatti, the company has been building supercars and luxury cars for more than a century.
“The Molsheim brand is evolving from being a super exclusive sports car manufacturer to becoming a full-scale luxury brand.”
Ettore’s son, Jean Bugatti, introduced popular models such as the Bugatti Chiron and Veyron, as well as some of her choices such as Centodieci and La Voiture Noire.
The new Bugatti logo is part of the brand’s new corporate identity
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The luxury carmaker says that as the world changes and the industry evolves, so should Bugatti. Transcend super sports cars into a larger luxury brand outside of the automotive industry. Bugatti says it has a new corporate identity and design plan to help with this evolution.
Working with Interbrand, the old EB logo was brought up, and the Bugatti logo was new. Interbrand and Bugatti created a new typography for the aforementioned new corporate identity. This typography is used in the new simplified logo.
Noting the new blue look across the website and vehicles, the new Bugatti Blue is a nod to the company’s French origins. In many places, Bugatti still uses the iconic EB logo along with the Bugatti Blue colourway. You can find Bugatti Blue on Chiron Pur Sport and more.
In honor of Ettore Bugatti’s motto: “If it is comparable, it is no longer a Bugatti”
While the logo may seem overly simplistic and far from the original, a lot of thought has been given to it. The banners above show inspiration for the print. Old town signs and street signs also have a simple appearance but are easy to read and identify.
Bugatti says the company’s new design is “bolder, more self-confident, more modern, and more advanced”. This represents the brand in its current form more accurately and shows the direction it is heading. However, the luxury car company says two things won’t change. Each product will remain a “customized artwork” and will continue to offer the Ettore Bugatti motto: “If it’s comparable, it’s no longer Bugatti.”
If you want to see this in action, check out Bugatti Centodieci. Inspired by the legendary EB110 Supersport and some of the bespoke Bugatti cars of the past few years, the Centodieci has it all. And don’t worry, the standard red Bugatti logo with the initials EB remains on top.
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