Luxury goods—Hermes handbags, Richard Mille watches, luxury sports cars, etc.—are not purchased for ordinary human needs such as clothing, shelter or transportation; Owner Paul Newman Daytona uses the timeless watch to check the time. Paradoxically, the price at which luxury goods are sold is often inconsistent with classical economics where demand can actually fall if the price falls, not the other way around. Also, luxury demand does not appear to be affected strongly by economic fluctuations, the pandemic is proving this with the luxury goods market rebounding after the initial shock to pre-pandemic levels. Moreover, luxury car manufacturers Bentley and Rolls-Royce have published record sales Despite the headwind.
At a time of eroding values, and diminishing confidence in fiat money and traditional assets such as stocks, the investment behavior of high net worth individuals is adjusting to the new reality. They often invest in alternative assets that you appreciate over time, such as art, rare wines, vintage luxury watches, and classic and luxury cars. As a result, luxury and classic car indices track the value of cars while the Nasdaq tracks tech stocks.
The natural temptation for a sports car owner is to go on the road, step on it, and set off on full fuel. However, real sports wheels are not allowed on public roads. So, with this dilemma in mind, French car company Delage recently introduced the Delag D12 dream car, a street-ready F1 with a 7.6-liter V-12990 HP assisted by a 110 HP electric motor that produces impressive power. 1,100 horsepower assembled in a two-seater featherweight carbon cockpit mounted on carbon wheels. The D12 gets from 0 to 60 mph in just 2.4 seconds.
Delage is a French sports car manufacturer, a boutique of sorts, which was popular in the early twentieth century and by 1953 it was discontinued. During its heyday, the Delage won more than a few events, including LeMans and the fourth Indy 500 run in 1914.
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In 2019, Laurent Tapies struck a deal with the brand’s owners with the goal of relaunching the Delage brand and building the D12. According to Tapies, a total of 30 D12s will be manufactured and only ten will be shipped to the US making the Delage one of the rarest cars on the market.
The honor of displaying D12 in the United States went to Specialized Auto GroupIt’s a weird auto shop in West Hollywood. The Delage D12 is a perfect fit for the dealership because it focuses on the best hard-to-find cars, both classic and exotic, that a potential buyer can spend months searching for. A little bit of the current stock Includes 2023 Mercedes-Benz AMG PROJECT ONE Coupe, 2001 Lamborghini Diablo GTR Coupe, 2018 Rolls-Royce Phantom EWB Sedan, and other car gems.
At the D12 special launch event, Tapis demonstrated the uniqueness of his brainchild. Among other technical complications, Delage is the only automaker with exclusive rights to use the “systolic suspension” on the F1 model, a tool commonly used in Formula 1 and based on a dual cross-spring system, a combination of drivetrain design without anti-bars. For common rollovers that push the tire down and result in a much better feel to the car than a conventional suspension. Although the fighter-style closed cockpit D12 has everything a car needs to drive it safely and legally on public roads, Tapies will take the $2.2 million car to the Nürburgring to challenge the street-legal record held by the Porsche 911 GT2 RS . After all, the D12 is in the spirit of competition and with its downforce, unique steering and unparalleled power, odds are strong that it will take the crown.
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